Ideation

Statement:
'Rice' To The Future, the Future Is In Your Hands



I use the word Rice in place of Rise in the phrase "Rice to the Future". This statement calls everyone to act now for the sake of our own future. The phrase "The Future Is In Your Hands" is to make people realize and face the fact that our future cannot be decided by anyone but ourselves. If we rise to the occasion and take actions now, we can ensure life in abundance. To create awareness to the shortage of rice supply, I make the poster showing both positive and negative image in landscape form. Paddy field with ripe stalks inside the outline of a pair of hands close together is to show the ideal situation that we must preserve; instead of drought drying up the irrigation and heat consuming the field outside the outline of hands. The main idea here is to create an awareness of the importance of conserving rice supply to ensure its abundance in future.